The term "opening weekend" refers to the first few days that a new movie, play, exhibition or event is open to the public. It usually signifies the initial period when a business, such as a cinema, theatre, art gallery or amusement park, is officially operational after undergoing renovations, being built from scratch or reopening following closure for maintenance or repairs. During this time, there may be special promotions, discounts or offers to attract customers and draw large crowds in order to maximize profits. The term "opening weekend" is commonly used in the entertainment industry when referring to box office collections of a new movie release during its first few days of showing.